Float News

My Float Face

Our new brand campaign focuses on the range of positive emotions people feel when using Float.

September 5, 2023

When you make software it’s natural to focus on the nuts and bolts of how the product works. But one thing we’ve seen consistently across our customers is that Float changes the way people experience their work lives, whether you work in finance or any other role where you incur work expenses.

Our new fall brand campaign focuses on these emotions – relief, confidence, even pure delight – in a series of portraits depicting everyday work scenarios.

If you can see yourself in one of these, it’s because we turned to our customers for inspiration. Your comments come through loud and clear in our conversations, both digital and IRL. We love seeing how Float has changed the way you feel at work.

Huge thanks to our creative partners Kailee Mandel, Renga, Distilled Creative and George Street Growth for bringing this campaign to life, in Float speed, no less.

Written by

Amrita Gurney

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