Letterbox Doughnuts was growing fast, but with all that dough coming in they needed a solution to keep up a pace with all their expenses. Donut worry, Float saved the day!

During the summer of 2020, Jonathan Oliver and his wife found themselves with a lot more time on their hands. Priom Mahbub, a baker at heart, was constantly churning out doughnuts for all the socially distanced celebrations in their family. Eventually the two of them along with their friend Mallory Greene decided to officially share these delicious treats with their community. What started in their kitchen at home eventually grew into Letterbox Doughnuts, a local Toronto bakery selling personalized, lettered doughnuts perfect for any occasion. With such rapid growth and expansion, Letterbox was looking for a better way to manage their expenses and make company spending a hole lot easier. We sat down with Jonathan to discuss how Float is helping them spend smarter as they scale.

How long have you been using Float and what made you choose us?

We joined Float in December 2021 but officially began using the platform earlier this year. Our motivation for signing up was two-fold. We had recently moved from Toronto and were no longer going to be in the kitchen everyday. Being there all the time made it easy for me to pick up receipts from staff and later input them into Quickbooks manually. After moving, this way of doing things was no longer working. Second, we are growing our team and just hired a Bakery Manager at our Toronto store. Right now, our team consists of five bakers and we’re hoping to double that in the near future, as well as grow our delivery team. We’re also planning to expand our business across Canada and potentially in the U.S. and U.K. in the coming years. With that in mind, we want all our employees to be able to spend and purchase easily – whether it’s supplies, ingredients or other business-related transactions based on the needs of their location. Now that we’ve signed on with Float, we can issue multiple corporate cards to employees, set clear spending limits and even get 1% cashback too!  

What did company spending and expense management look like before Float?

Before, we would use my personal credit card and I would have to keep track of everything myself. I was the one filtering through transactions, balancing the books on a monthly basis and double-checking receipts to match up expenses. It was very manual, time consuming and oftentimes, many receipts were missing. I would like to be spending my time focusing on growth and what the future looks like – reconciling and looking for receipts was not a useful way to spend my time. I used to spend every Saturday doing this but now, I have my Saturdays back to plan, forecast and look at other markets to grow in. 

“Float is a massive time-saver and it empowers people who don’t have a financial background to be in a position where they can confidently control their corporate finances and gain greater insight on company-wide spending.”

As we continue to grow, I know that having Float will provide even more simplicity and clarity over spending from one location to the next. Right now, we have a Float card designated to our one location but as we plan to hire more people, I’m looking forward to issuing individual cards to team leaders and having a platform that automates all the heavy lifting for us. 

What were the biggest pain points that Float solved for your business? 

Since we were experiencing such quick growth, we were faced with the challenge of making the ordering process more seamless. Originally, I was placing orders myself, but we needed to find a way to allow the team to have full autonomy and purchase ingredients and supplies on their own. We wanted to empower our employees to do this but still wanted to be able to set the guidelines and expectations from a management standpoint – and Float made this possible. 

“Float is a very simple, unintimidating system to use. It gives people the ability to spend without any roadblocks but also makes it quick and clear to track spending. It allows managers to set expectations for monthly spending and empowers employees to feel like owners and take on more responsibility.” 

What particular features were the most useful to your team? 

“Float keeps us on top of our corporate spending. I don’t have to constantly put reminders in my phone and I can easily review the transactions at my own discretion.”

The fact that Float provides an automated breakdown of the subtotal and HST on every purchase has saved our team a lot of time. I also have the ability to change things on my end if there’s ever gratuity, which is even more of a game changer. At the end of the day, the team doesn’t have to run to me with questions and I’m not chasing anyone down for answers. 

Float allows our employees to make smart spending decisions and feel a greater sense of financial responsibility in their job. Accountability is shared across the team and if I set a specific spend expectation, Float makes it easy for everyone to comply. It eliminates a lot of awkward and confusing conversations and there’s never any guesswork. Sometimes, managers and team members don’t have a good grasp on finance stuff, and the reason why we love Float so much is because they provide a very straightforward way of going about it without getting overwhelmed.

A lot of the bakery suppliers we work with operate in a more traditional sense. Translation: paper receipts and invoices. Priom and I both come from a tech and investing background where everything integrates. So much so that while I used to pick vendors based on pricing and quality, part of that criteria is whether they could integrate with our systems. With Float, this isn’t something I need to think about. If we receive paper receipts, all our team has to do is take a picture and upload it to Float and it’s taken care of. 

About Letterbox Doughnuts

Letterbox Doughnuts creates custom lettered doughnuts for Canadians to celebrate their special moments and enjoy personalized treats. Baked fresh daily, the doughnuts are made using authentic ingredients with no artificial preservatives – just great taste!

Written by

Amrita Gurney

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