How Float Helps Marketing Teams Spend Smarter

If your marketing team is constantly asking for the corporate credit card, don’t worry – you’re not alone! With Float, you no longer have to use a single card for all of your business purchases. Your finance team can instantly issue an unlimited number of physical and virtual VISA cards specifically to your marketing team — including managers, employees, and even interns!

Float gives marketing teams flexibility to spend while providing the finance team with oversight and control. It’s a win-win.

How Float drives marketing teams forward 🤩

Marketing is typically one of the biggest spenders in an organization — regardless of the industry you’re in. In the age of digital advertising, the list of expenses is always growing and can be even more complicated to manage without the right tools in place. These day-to-day expenses can include:

💰Funding social campaigns
✈️Travelling to conferences
💻 Purchasing software subscriptions
➕ So much more!

Easily request cards for marketing spend  🙌🏻

Your marketing team needs to be able to make strategic decisions fast, without any bottlenecks. Our Expense Policy features enable Finance Admins to give marketing team leaders the authority to set spending limits on cards and quickly approve spend requests from their staff.

You can log into Float at any time and easily request a single use virtual card for purchases like swag orders, props for shoots or photography equipment. For advertising and software subscriptions, you can request a recurring virtual card. Virtual cards are issued instantly and accepted everywhere VISA and Mastercard are – all you have to do is simply copy and paste the card details into the vendor’s billing details page.

Instantly create a virtual card by vendor 💳

Create a virtual card by vendor to easily categorize the types of recurring online spend your marketing team is making. A virtual card for every vendor gives you the option to create daily, weekly or even monthly recurring cards with assigned budgets. For example, if you know that your Facebook ad spend is $40K/month, you can create a recurring monthly card with that limit.

A virtual card by vendor allows you to:

💵 Set monthly budgets for specific marketing activities
👀 Easily track and control spending over the month
☑️ Set limits to every card to ensure spend isn’t exceeded
✋🏽 Ensure vendors don’t overcharge the card without your authorization
💳 Avoid disrupting other subscriptions or payments when you pause or cancel a card

Use physical cards for real world expenses 💳

The finance team can issue a physical card to each marketing team member who has on-the-go expenses for travel, conferences, or client meetings. Float offers unlimited physical cards to Professional plan members, and with the ability to set card limits and apply automated expense policies, there’s no reason to hold out.

Cardholders are automatically reminded to easily send Float receipts and assign pre-defined GL codes as soon as the purchase is made, eliminating month end expense reports and reconciliations.

Track spending in real time without any guesswork ✅

Managing corporate spending closely is on everyone’s minds right now. If your finance team doesn’t have a smart solution in place, it’s likely taking over their 9-5. 🤯 Using Float, marketing leaders can log into the platform at any time and monitor their team’s spending in real time. Expenses like Google ads, travel costs and even miscellaneous expenses like morning coffee and lunch are all visible and categorized by vendors too! Gone are the days of asking for budget updates over Slack and tracking spend through a spreadsheet. Float makes everything available for you right on the dashboard. No guesswork, no errors and no stress! 👍🏼

Managers can also assign auto-tags to clearly define each employee’s role and spending authority. As for the finance team, Float grants them full visibility over what every department is spending, what they’re purchasing and whether their budgets need to be increased.

Collect and manage receipts in a flash – literally. 📸

With so many transactions being made, marketing teams typically generate a ton of receipts. Float makes it easy to stay on top of those receipts through our SMS receipt upload and email receipt feature. Spenders can simply snap a picture of their receipt and upload it into the platform immediately after a transaction! And if they don’t, managers have the option to send out automated reminders until a receipt is submitted. No more chasing employees down! 🏃🏻‍♂️ Float also provides the option to tag expenses by vendor or category and add additional notes to every receipt submission so that managers know exactly what the purchase was for. 

*If you’re using Float’s Professional Plan, you can also get access to unlimited physical cards – Essentials Plan users get access to five. 

Ready to give your marketing team more autonomy and an easier way to spend? Book a demo with us today or sign up for free! 

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